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August 10, 2005

The biases of links

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Posted by Hylton Jolliffe

Don't miss danah boyd's post from a few days ago on patterns she's observed in an analysis of Technorati data on a random selection of 500 blogs. Among her observations:

  • When bloggers link to another blog, it is more likely to be same gender.
  • Blogrolls seem to be very common on politically-oriented blogs and always connect to blogs with similar political views (or to mainstream media).
  • Few LiveJournals have a blogroll but almost all have a list of friends one click away. This is not considered by search tools that look only at the front page.
  • Links indicate no weight, no valence, no attributes. I know Technorati has asked folks to indicate positive/negative in their links or to use nofollow, but few do this. And even if people did, that kind of articulation is a social disaster
  • On LJ and Xanga, there’s a gender division in blogrolls whereby female bloggers have mostly female “friends” and vice versa.

Also be sure to tune in to the dozens of comments and trackbacks that expand on danah's points.

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