Sorry for the delay in introducing myself and in giving you some of the reasons for why I am really excited about joining the Corante team.

If you've read my bio, you might wonder what a product guy wants to do at a publishing company. I've already mentioned the reasons for why I am excited in this opportunity on my personal blog, but I thought it would be good to list them here as well - just for the record.

There are three main reasons.

For starters, Corante is not your typical publishing company. Instead of hiring writers and publishing content, we connect readers with experts. And in this day and age of scarce reader attention span and information overload, that is exactly what people are looking for.

Second, Corante is in the midst of the web 2.0 wave. And while some of the things we are working on are not yet visible, this opportunity is one where product and technology will play a prominent role.

Lastly, and especially as a marketer, I am excited about being at the other end of the advertising table. After being on the buying side of advertising for many years, I think that we can do much better - and I am looking forward to testing different ways to help marketers reach their goals. If you have some suggestions - feel free to email me at francois AT corante DOT com.

From now on, you can expect to periodically see me on this blog to bring you up to date on company news, direction, progress, or to participate in conversations that are relevant to our company.