We're always on the lookout for talented contributors, new partnerships, fresh ideas, creative collaborations and innovative sponsorship programs. Contact us at hylton-at-corante-dot-com to discuss.
Sorry for the delay in introducing myself and in giving you some of the reasons for why I am really excited about joining the Corante team.
If you've read my bio, you might wonder what a product guy wants to do at a publishing company. I've already mentioned the reasons for why I am excited in this opportunity on my personal blog, but I thought it would be good to list them here as well - just for the record.
There are three main reasons.
For starters, Corante is not your typical publishing company. Instead of hiring writers and publishing content, we connect readers with experts. And in this day and age of scarce reader attention span and information overload, that is exactly what people are looking for.
Second, Corante is in the midst of the web 2.0 wave. And while some of the things we are working on are not yet visible, this opportunity is one where product and technology will play a prominent role.
Lastly, and especially as a marketer, I am excited about being at the other end of the advertising table. After being on the buying side of advertising for many years, I think that we can do much better - and I am looking forward to testing different ways to help marketers reach their goals. If you have some suggestions - feel free to email me at francois AT corante DOT com.
From now on, you can expect to periodically see me on this blog to bring you up to date on company news, direction, progress, or to participate in conversations that are relevant to our company.
Be sure to check out our just-relaunched site for the Podcast Hotel, a three-day, two-night "unconference" on podcasting we're putting on in Portland, OR in early September. We've found a great spot - the hippest new hotel and club in town - for what's shaping up to be a knockout program with a super cast of participants... More here.
Some Corante news to share: we've added Francois Gossieaux, a new executive and partner, to the mix. We've been working with Francois, who has also invested in the company, on a consulting basis over the past few months, mutually decided to consumate the flirtation recently, and already consider him an integral and invaluable part of the team.
Amongst the many things he brings to the table: a shared vision of where things are headed and opportunity lies, a wealth of knowledge about this rapidly evolving social media space, lots of ideas, an ability to think strategically while also executing on the day-to-day, and, most important, integrity and passion. We've already benefitted greatly from his coming aboard and look forward to all working closely together to help Corante realize its full potential.
His title, though we're not big fans of them in general: CMO and VP of business development. His charge: to grow our sales operation, to develop and deepen partnerships, and to lead our marketing efforts. As well as to help us think creatively about how to support Corante - our contributors and community - and prepare for the other side of this paradigm shift that's well underway.
We've got lots of new offerings on the way, look forward to telling you about them in the weeks and months ahead, and are thrilled Francois is aboard to help push Corante forward. Interested in partnering with Corante? Francois is your man - email him at francois-at-corante.com.
Don't miss our newest blog -- authored by Vin Crosbie and Bob Cauthorn and called Rebuilding Media -- that will take a hard look at the media industry and the forces and factors that are driving the disruptive change already well underway.
Vin and Bob love the media business and the craft of journalism but both have harsh words for an industry they see as far too slow to respond to the rapidly changing economics, audience dynamics, and general trends that are radically reshaping the media landscape.
From Vin's opening post:
"...We expect that many of today's new media might be turn out to be
merely short-lived steps towards even better, newer media. We won't be
surprised if different, newer, and unexpected usages may soon be found
for today's new media. We believe that we're perhaps only one-third to
one-half way through the fundamental change now underway that might
take decades; and that better, newer new media will be developed..."
"Whatever the future holds, we know now that old media are doomed to be
replaced by new media. The declines in newspaper and magazine
readerships, in radio listenerships, in television viewerships, and in
cinema visitorships are obvious, well predate the rise of the
Internet, and are accelerating..."
We've relaunched the site for the Podcast Hotel, Corante's first large scale event that's scheduled for early September in Portland, OR.
The focus: podcasting of course.
Hosted at Portland's hottest new hotel – The Jupiter and its adjoining bar and restaurant - The Doug Fir Lounge, the Podcast Hotel won't be like other conferences. Sure, there'll be talks and panel discussions and the like aimed to educate, illuminate and prognosticate. And yes, you'll hear from the field's leading thinkers and doers. But we're also looking to design a different sort of event, a fun and varied "unconference" that fully embraces communication and collaboration and creativity. And one that creates a community that will continue on after everyone heads back home.
Marty Schwimmer, in tracking how an ironic comment on a blog about Supreme Court nominee John Roberts was amplified and recast as a slur: "Gordon Allport, in the 'The Psychology of Rumor' describes the manner in which rumors are transmitted: The story is leveled - details essential for understanding... are removed. The story is sharpened - the source of the 'facts' are no longer Wikipedia and the NY Times but 'the left' and 'Democrats.' The story is assimilated - the story is changed to make sense to those spreading the rumor." Read on...
Donna Wentworth: "I'm building a list, and I hope you, Copyfight's readers, can help. As you might imagine, it's not a list of iTunes -- it's a list of links to the very best writing, webcasts, podcasts, blogs, and other resources for people learning about the battle for balanced intellectual property law and policy in the digital age. And the cool thing is, the list won't sit stranded on a website by itself, waiting for people to stumble on it. Instead, as part of the Berkman Center for Internet & Society's brand new 'H20 Playlists,' it'll become a shared playlist that anyone interested in the copyfight can tune in to..."
What leadership qualities do women bring to the table? BlogHer Conference
co-founder Jory Des Jardins wasn't so sure, until she fell head first into
planning the first blogging conference for women. In part one of her
three-part series for Future Tense, Jory explores women's unique
characteristics, how they've prevented women from moving foward, and how
they can be fully leveraged to make things happen.
Hylton Jolliffe
Francois Gossieaux
