Suw Charman's made available the PDF of the first of her case studies from her Dark Blogs project. As Suw explains, the case study examines the implementation of an enterprise weblog software solution for a large European pharmaceutical group and discusses the reasons why blogs were chosen, their integration with other business systems, and the editorial process, launch and promotion, and training and adoption of the tool for a competitive intelligence project.

Over to Suw for more info and for a link to the PDF...