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May 9, 2005
The Future of Wireless
Posted by Hylton Jolliffe
Tune in to Music Goes Mobile, an interview conducted by Russell Shaw with three leading players in the mobile music market: Thomas Gewecke, senior VP of SONY BMG MUSIC ENTERTAINMENT; Mark Desautels, VP of Wireless Internet Development at CTIA; and Vern Poyner, CEO of WiderThanAmericas.
Among the quotes worth catching - this from Desautels: "Mobile content is going to have to be created for the interstitial periods in which it is likely to be viewed... Content that meets this important criterion of usability... is likely to be far more successful than interesting pieces that are too lengthy for the viewer/subscriber to complete watching."
From our Earthlink-sponsored series on The Future of Wireless.
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Hylton Jolliffe
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