John Hiler, who "penned" a bunch of much read and highly trafficked pieces a few years back about that chapter in the rise of blogs for Microcontent News, is back!

His first post follows up on observations made by John Battelle that compare Google and Yahoo's respective approach to media. Says John (Hiler): "The more I think about it, the more I'm convinced that what really separates Google from its peers is Journalism..."

Check out Microcontent News if you've never seen it before - you'll find dozens of articles, many of which are still very much relevant. And stay tuned - John's psyched to be back in the saddle and to pick up where he left off - analyzing the forces at work in the rise of blogging, social media, journalism and more.