We've launched a new groupblog that should quickly prove an excellent forum for commentary on the ways in which branding's changing and adapting to evolving market forces such as the empowerment of the consumer, the rise of social media, broad brand saturation, and much more. Dubbed BrandShift, the discussion will be led by four outstanding commentators - Jennifer Rice, Andy Lark, Johnnie Moore and John Winsor - through the blog as well as a podcast series we'll be launching soon.

Well established bloggers all, they bring a vast diversity of experience and expertise: John's a consultant and author of "Beyond the Brand"; Andy's a well known brand and marketing guru and the departing VP of global communications and marketing for Sun Microsystems; and Johnnie and Jennifer are both highly respected industry strategists and consultants.

Check it out and stay tuned for great thinking and writing from Jennifer, John, Johnnie and Andy...