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About this blog
Announcements and opinions from Corante central.
The Authors
Hylton Jolliffe
Founder, Editor, CEO
( archive )
Francois Gossieaux
President
( archive )
We're always on the lookout for talented contributors, new partnerships, fresh ideas, creative collaborations and innovative sponsorship programs. Contact us at hylton-at-corante-dot-com to discuss.
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Monthly Archives
November 30, 2004
Posted by
 We've just launched a new group blog on the controversial and hot topic of outsourcing. Authored by Ron Hira, Michael Teitelbaum, Alex Williams and Danny Sullivan, this new Industry Insider from Corante will take a wide-ranging look at the issue with discussion of its political, economic and social impacts, and will be accompanied by an ongoing webcast series that kicks off December 1 and is sponsored by IEEE.
...continue reading.
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+ TrackBacks (0) | Category: Front Page
November 27, 2004
Posted by
A little more info on the Science Journalism Award Carl Zimmer won the other day: Tech Daily reports that Carl's competition included the New York Times and the Seatle Post-Intelligencer.
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+ TrackBacks (0) | Category: Press Mention
November 22, 2004
Posted by Stowe Boyd
Seth Godin [from A Little Like Francisco Franco]
The number of new micro-brands is exploding. [...] If we define brand as a shortcut for a set of commercial attributes, emotions, stories, whatever, then any blogger with a following has a brand.
[...]
Doc Searls and company would have us believe that markets are conversations. This is a great conversation-starter and a useful piece of agit-prop. But the reality is that many many brands are actually monologues, not dialogues. That doesn't mean a conversation won't create a better, more robust, more useful brand. But, alas, most organizations can't handle that truth. So they do their best to do it the old way.
I said sometime last year (see here) that brands are no longer promises, as the conventional wisdom has held for so long; they are now invitations. This means that successful brands will engage markets in rich and complex dialogue, and those that don't will fail or falter.
It is true that many companies will continue on doing what makes them comfortable, even if it is ineffective. As Eric Bonabeau once said, in a very different context, ""Managers would rather live with a problem they can't solve than with a solution they don't fully understand or control."
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+ TrackBacks (0) | Category: Opinions
November 18, 2004
Posted by
Some very neat news today for Carl Zimmer, author of The Loom - the American Association for the Advancement of Science has honored him as one of just six winners of their annual Science Journalism Award.
It's a wonderful tribute to his writing and, we'd guess, a first-ever for blog media: a major writing/journalism award. Says Carl, who won in its online category: "it's gratifying to see that it's possible for a little blog to swim with the big online sharks."
Said one of the judges, of Carl's essays: "[They were] the closest thing to Stephen Jay Gould I've read in ages."
...continue reading.
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+ TrackBacks (0) | Category: Front Page
November 17, 2004
Posted by Hylton Jolliffe
 ZDNet Editor in Chief Dan Farber tells CNET readers about its expanding stable of blogs and contributors as well as the role Corante played in helping out in this CNET video feature.
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+ TrackBacks (0) | Category: Front Page
November 16, 2004
Posted by Hylton Jolliffe
Today we launch two new blogs authored by longtime consultant and author John Yunker: Unwired and Going Global.
...continue reading.
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+ TrackBacks (0) | Category: Front Page
November 09, 2004
Posted by Hylton Jolliffe
Launching today: the first interview from our new series "The Future of Digital Media." The Future of Digital Media, sponsored by Orb Networks, explores how the empowerment of the consumer over his or her media experience, coupled with the technological innovation that's broadly democratizing media creation, is leading to a revolution in the way people access, consume, share and remake content.
...continue reading.
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Posted by Hylton Jolliffe
Another innovative new approach to custom publishing that's just launched, through which Corante will be producing a sponsored blog around a key pillar of the marketing strategy for a company called Zero Degrees.
The blog, led by our very own Stowe Boyd and published for a specific period of time, has three leading thinkers in social software - Stowe, danah boyd, and David Weinberger - discussing issues surrounding the use and utility of technologies such as social networking applications and other collaboration / communication / community tools that are increasingly social in nature.
This is not fluff but rather a meaty and critical look at the world we're all playing in and a bold and forward-looking new approach to marketing that's being pioneered by Zero Degrees. (Looked at another way, this project could be seen as the direct online descendant of early print publishing ventures, where lengthy treatises were produced in serialised form).
We think such campaigns are going to be increasingly more impactful and effective marketing vehicles for companies looking to differentiate themselves and build respected brands, and we're thrilled Zero Degrees is willing to take the leap with us.
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+ TrackBacks (0) | Category: Announcements
November 05, 2004
Posted by Hylton Jolliffe
In what a first-of-its-kind partnership between a blog media company and a major media company, we're thrilled to announce the unveiling of a collaboration between Corante and CNET.
The relationship has Corante producing and managing subject-specific blogs for the expanding blog section of ZDNet, home to CNET's enterprise-focused news coverage.
...continue reading.
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+ TrackBacks (0) | Category: Announcements | Front Page
November 03, 2004
Posted by Hylton Jolliffe
As you've likely noticed we've been rolling out our new redesign and features across Corante in recent weeks.
The new interface is, we think, much cleaner and more legible as well as provides our readers with a lot of new tools to keep on top of what our contributors have to say as well as to add to and expand the conversation. Among the new features to look for: category RSS feeds, new comment and trackback features, more accessible archives and more.
The redesign, example of which here: http://www.corante.com/copyfight/ or here: http://www.corante.com/pipeline/, aims to:
- provide a much attractive and more legible interface
- provide consistent navigation throughout site
- leverage a lot more of the MT-based features and tools that we hope will make for a better reading and tracking experience
new features include:
- category-specific xml feeds
- xml feeds of comments
- different cuts at archive pages, e.g.: example or
- new sidebar "modules" we're developing that call attention to past posts/most commented on articles in an attempt to give longer shelf life to articles/comment streams
- font-size chooser (almost there)
- better search options
- provide real estate for us to be able to cross-promote Corante-hosted blogs and offerings
(Also, as Marc and others will be glad to hear, we've ironed out the issue that kept people from easily copying/pasting clips from some of our blogs.)
Our hope: it does a much better job of showcasing the writing/thinking of our contributors and provides more tools that allow readers to tune in and track our blogs. We've been getting very positive feedback from contributors and readers alike and are taking requests for additional features people would like to see.
Thoughts and feedback please, both general and specific.
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| Category: Announcements
Posted by Stowe Boyd
As this press release explains, we're launching a multi-city seminar series called "True Voice: The Business of Blogging." The series, to be sponsored by Silkroad technology and designed and produced by me (Stowe), Greg Narain and Suw Charman, will have us running a comprehensive one-day event that will examine the business, political and societal implications of social media and the impact of this burgeoning communication medium on the future media and business landscape.
So some big picture stuff, but also very much an exercise in discussing and imparting lots of practical and pragmatic advice on the nuts and bolts of blogging with a program that will include interviews, case studies and a whole lot of interactivity and ongoing dialogue.
More at the press release as well as stay tuned for a related blog that'll go live in the next month or two
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| Category: Announcements
Posted by Stowe Boyd
Jason Calcanis posted a piece yesterday which is the outgrowth of an ongoing, email back channel discussion arising from Mark Canter's Heresy (see Marc's Heresy, II, III, and IV). I hate to say it, but I almost agree with Jason:
Jason Calcanis [from More on bloggers trying to justify selling out - The Jason Calacanis Weblog - calacanis.weblogsinc.com]
No one is saying running advertising makes you a whore. Boingboing added traditional advertising units that are clearly labeled. I think that is great and I’m psyched that the hard-working team over there is covering their costs and getting paid for putting together a very unique product.
What we’re saying is that if you mix advertising into your editorial, and have the writers getting paid to promote products, you are a whore.
There is a line, and we shouldn't cross it. "Whore" may be a bit strong, but I agree with Jason's perspective.
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| Category: Opinions
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