At Get Real, we have outlined three reasons to get involved in the True Voice (Business of Blogging) seminars, over and above the immediate value of attending the seminar:

1. We are launching a 20 Questions project, involving our extended network of bloggers, to whittle down to the core 20 issues in blogging, and a myriad of contrasting answers to them. Attendees will have access to the project, and will receive a book developed from the project.
2. After each seminar (26 Jan 2005 NYC is the first of 5 planned), we will support a 6 week virtual workshop, providing each attendee with on-going feedback on design, development, production, and other areas.
3. Following each seminar and its virtual workshop, the True Voice team will select a single participating company, organization/group, or individual to work with in a more strategic way. For example, we might select an individual blogger to become a Corante Contributor, or work for a day with a company on its internal blogging project, or help a non-profit launch an issue-oriented blog.